An affinity diagram is a grouping method for classifying items together into meaningful categories. It is often used to capture and group the output of brainstorming and problem-solving meetings in order to provide better understanding of the topic discussed. It allows to classify a large number of thoughts for further review and analysis. The goal is to create a limited number of classified groups. An affinity diagram is commonly used during idea-generation and brainstorming sessions. It is also used during process improvement and problem-solving sessions when the problem is subjective and held in the minds of different people. It can also be used to organize the voice of the customer to find useful messages in customer statements. Feedback from customers is valuable information and needs to be organized in an appropriate manner to be useful.
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